One of the very first things that an entrepreneur who is planning on starting a new business does is pick a name for his or her business.
It might be catchy, it might be clever, it might be really awesome, but it may be a trademark headache down the road.
Before you finalize your new brand name, you should make sure that your proposed trademark (and the name of your business is definitely a trademark, whether you choose to protect it through federal trademark registration) is not going to infringe on the rights of other businesses.
Today’s video episode of Business is More Exciting than any Game provides a couple of tips on how to choose a great brand name without causing yourself a trademark problem down the road.
